Event
LOOKING TO 2027: Growth Trends Manufacturing Leaders Should Build Into Their Next 3 Year Plan
Explore the growth trends, emerging technologies, and value drivers manufacturers should be building into their 2027–2029 roadmap—using an 8 driver value framework—to maximize performance today and enterprise value tomorrow.
Event
BEYOND GENERIC AI: Building a “Brand Brain” to Power Manufacturing Growth
Discover how building a customized “Brand Brain”—grounded in your own customers, offerings, and value drivers—enables manufacturers to leverage AI in ways that support growth, improve execution, and drive measurable business value without becoming another shiny object.
Event
Manufacturing Growth: SEO, GEO & Digital Advertising Strategies That Drive Leads
The way manufacturers generate leads online is rapidly evolving. Traditional SEO is now only one piece to a larger puzzle as AI-driven search experiences, zero-click results, paid digital advertising, and platform-specific targeting continue to reshape how B2B buyers research products and services.
Webinar Recordings
MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess
ADDITIONAL RESOURCES: Session Handout: MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess Assessment: Free Value Growth Diagnostic Most Illinois manufacturers are working hard on growth—but not all growth creates […]
Event
MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess
In this session, Next Play Marketing will unpack the 8 value drivers in the Next Play Value Multiplier™ and show Illinois manufacturers how assessing these drivers—across revenue, market authority, digital, sales, loyalty, scalability, and strategic assets—can turn everyday growth efforts into lasting company value.
Webinar Recordings
2026 GROWTH BLUEPRINT: Readiness, Realignment & Smart Marketing for Manufacturers
A high-level guide for manufacturers to spot growth barriers, align marketing and sales, and apply practical tech/AI strategies for success in 2026.
Webinar Recordings
DIGITAL GAME PLAN: Strategies to Drive More Revenue
This session introduces The Digital Game Plan for Manufacturers, a proven, no-fluff framework that helps traditional manufacturers transform their online presence into a trusted resource.
Blogs
Attracting Qualified Applicants Through Social Media
Let’s explore some effective strategies for using social media channels to reach, capture, and engage your target audience in the manufacturing sector.
Webinar Recordings
CREATE YOUR NARRATIVE: Why Branding is The Basis of Customer Experience
Learn how to develop a strong brand foundation that creates a consistent & valuable customer experience across all marketing channels through content marketing.
Webinar Recordings
SHARE YOUR MESSAGE: Manufacturers Build Trust and Convert Buyers with Content Marketing
In this session you’ll learn how to turn your brand into a trusted resource through content marketing.