BEYOND GENERIC AI: Building a “Brand Brain” to Power Manufacturing Growth

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BEYOND
GENERIC
AI.

Details

Location: Link will be provided after registration

Partners

Contact: IMEC
outreach@imec.org

Event Tagsbusiness growth, digital marketing, manufacturing, marketing

ADDITIONAL RESOURCES:

Session Handout: BEYOND GENERIC AI: Building a “Brand Brain” to Power Manufacturing Growth Slide Deck

Webinar Recording: MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess

Upcoming Webinar: LOOKING TO 2027: Growth Trends Manufacturing Leaders Should Build Into Their Next 3 Year Plan

Diagnostic Tool: Free Value Growth Diagnostic

Generic AI tools can only take manufacturers so far. Discover how building a customized “Brand Brain”—grounded in your own customers, offerings, and value drivers—enables manufacturers to leverage AI in ways that support growth, improve execution, and drive measurable business value without becoming another shiny object.

Presenter

Jason Abrahams

Founder, Next Play Marketing | Fractional CMO | Growth Strategist

Jason Abrahams is a seasoned marketing leader with over two decades of experience helping B2B organizations drive measurable growth. As Founder of Next Play Marketing and a sought-after Fractional CMO, Jason specializes in designing scalable marketing strategies, aligning sales and marketing efforts, and empowering lean teams with modern tools and practical processes. His approach combines clarity, accountability, and real-world execution—helping lower and middle-market companies break through growth plateaus, strengthen brand positioning, and build sustainable pipelines. Jason partners with business owners, executives, and advisors to turn ambition into action and ensure every team knows its “next play.”