ADDITIONAL RESOURCES:
Session Handout: MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess
Assessment: Free Value Growth Diagnostic
Most Illinois manufacturers are working hard on growth—but not all growth creates lasting company value. The difference isn’t more activity; it’s knowing which value drivers to strengthen next. In this webinar, Next Play Marketing will walk through the 8 value drivers in the Next Play Value Multiplier™—Revenue Engine, Market Authority, Growth Engine, Digital Dominance, Sales System, Loyalty Engine, Scalability Drivers, and Strategic Assets—and show how each one affects profitability, resilience, and eventual valuation. You’ll see how gaps across these drivers quietly drag down company value, and how focusing on the right few can change the trajectory, whether you’re in growth mode, scaling operations, or planning for an eventual exit. You’ll leave with a practical way to assess your own business and a “next play” lens to decide where to focus over the next 12–24 months.
