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MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess

May 5

11:30 am - 12:30 pm

MAXIMIZING
COMPANY
VALUE.

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Partners
Contact

Alex Kelleher

akelleher@imec.org
Cost of Event
Free
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    Webinar Attendee
    $ 0.00
    100 available

    Most Illinois manufacturers are working hard on growth—but not all growth creates lasting company value. The difference isn’t more activity; it’s knowing which value drivers to strengthen next. In this webinar, Next Play Marketing will walk through the 8 value drivers in the Next Play Value Multiplier™—Revenue Engine, Market Authority, Growth Engine, Digital Dominance, Sales System, Loyalty Engine, Scalability Drivers, and Strategic Assets—and show how each one affects profitability, resilience, and eventual valuation. You’ll see how gaps across these drivers quietly drag down company value, and how focusing on the right few can change the trajectory, whether you’re in growth mode, scaling operations, or planning for an eventual exit. You’ll leave with a practical way to assess your own business and a “next play” lens to decide where to focus over the next 12–24 months.

    Presenter

    Jason Abrahams

    Founder, Next Play Marketing | Fractional CMO | Growth Strategist

    Jason Abrahams is a seasoned marketing leader with over two decades of experience helping B2B organizations drive measurable growth. As Founder of Next Play Marketing and a sought-after Fractional CMO, Jason specializes in designing scalable marketing strategies, aligning sales and marketing efforts, and empowering lean teams with modern tools and practical processes. His approach combines clarity, accountability, and real-world execution—helping lower and middle-market companies break through growth plateaus, strengthen brand positioning, and build sustainable pipelines. Jason partners with business owners, executives, and advisors to turn ambition into action and ensure every team knows its “next play.”

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