The way manufacturers generate leads online is rapidly evolving. Traditional SEO is now only one piece to a larger puzzle as AI-driven search experiences, zero-click results, paid digital advertising, and platform-specific targeting continue to reshape how B2B buyers research products and services. Manufacturers must now understand how to position their brands across search engines, AI-generated results, Google advertising platforms, and professional networks like LinkedIn to stay competitive.
In this session, McD Digital will explore practical strategies Illinois manufacturers can use to strengthen lead generation through a digital marketing approach that combines SEO, Generative Engine Optimization (GEO), Google Demand Gen and Display advertising, Pay Per Click (PPC) campaigns, and LinkedIn marketing. Attendees will learn how they can adapt their technical SEO, content, and advertising strategies to better connect with engineers, procurement teams, operations leaders, and B2B decision-makers throughout the buying journey.
Learning Objectives:
- Understand how search behavior is changing with AI-powered search tools and Google AI Overviews.
- Learn about the relationship between traditional SEO, GEO, and paid digital advertising strategies.
- Explore how manufacturers can adapt SEO and GEO content for B2B industrial audiences.
- Identify current trends in Google Search, Google Display Demand Gen campaigns, and LinkedIn advertising.
- Learn how to create content and advertising campaigns that build visibility, trust, and leads.
- Understand how manufacturers can balance organic search visibility with paid advertising to improve long-term marketing performance.
To ensure a secure experience for all participants, please log in using your own Zoom account with a username and password. Any Zoom account type is acceptable. When joining, make sure to use your registered first and last name so we can verify your attendance. Please note: Call-in access is not allowed for this session.
*Event details are subject to change.
*Upon registration, you will receive a confirmation email. If you do not receive it, please check your spam or junk folder*
