Event
LOOKING TO 2027: Growth Trends Manufacturing Leaders Should Build Into Their Next 3 Year Plan
Explore the growth trends, emerging technologies, and value drivers manufacturers should be building into their 2027–2029 roadmap—using an 8 driver value framework—to maximize performance today and enterprise value tomorrow.
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BEYOND GENERIC AI: Building a “Brand Brain” to Power Manufacturing Growth
Discover how building a customized “Brand Brain”—grounded in your own customers, offerings, and value drivers—enables manufacturers to leverage AI in ways that support growth, improve execution, and drive measurable business value without becoming another shiny object.
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Manufacturing Growth: SEO, GEO & Digital Advertising Strategies That Drive Leads
The way manufacturers generate leads online is rapidly evolving. Traditional SEO is now only one piece to a larger puzzle as AI-driven search experiences, zero-click results, paid digital advertising, and platform-specific targeting continue to reshape how B2B buyers research products and services.
Webinar Recordings
MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess
ADDITIONAL RESOURCES: Session Handout: MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess Assessment: Free Value Growth Diagnostic Most Illinois manufacturers are working hard on growth—but not all growth creates […]
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MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess
In this session, Next Play Marketing will unpack the 8 value drivers in the Next Play Value Multiplier™ and show Illinois manufacturers how assessing these drivers—across revenue, market authority, digital, sales, loyalty, scalability, and strategic assets—can turn everyday growth efforts into lasting company value.
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Supercharge Your Manufacturer Marketing Strategy – Joliet
Discover how manufacturers can stay visible, competitive, and relevant in today’s AI-driven search landscape.
Webinar Recordings
DIGITAL GAME PLAN: Strategies to Drive More Revenue
This session introduces The Digital Game Plan for Manufacturers, a proven, no-fluff framework that helps traditional manufacturers transform their online presence into a trusted resource.
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A.I. Marketing Strategies for Manufacturers Jam Session
Learn how AI is changing manufacturing marketing by taking full advantage of powerful efficiencies and solutions that A.I. offers.
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SEO Success for Manufacturers: Heady Cup Coffee Partners with IMEC & B2Btail
Expect real-world insights on using SEO to reach soulmate customers, create engaging content, and boost online visibility.
Webinar Recordings
WORKFORCE GROWTH ONLINE: Leveraging the Power of your Website to Grow your Workforce
Our webinar “Leveraging the Power of Your Website to Grow Your Workforce” will walk you through the content, and user experience, which delivers the most successful workforce growth results.