Event
LOOKING TO 2027: Growth Trends Manufacturing Leaders Should Build Into Their Next 3 Year Plan
Explore the growth trends, emerging technologies, and value drivers manufacturers should be building into their 2027–2029 roadmap—using an 8 driver value framework—to maximize performance today and enterprise value tomorrow.
Event
BEYOND GENERIC AI: Building a “Brand Brain” to Power Manufacturing Growth
Discover how building a customized “Brand Brain”—grounded in your own customers, offerings, and value drivers—enables manufacturers to leverage AI in ways that support growth, improve execution, and drive measurable business value without becoming another shiny object.
Event
Manufacturing Growth: SEO, GEO & Digital Advertising Strategies That Drive Leads
The way manufacturers generate leads online is rapidly evolving. Traditional SEO is now only one piece to a larger puzzle as AI-driven search experiences, zero-click results, paid digital advertising, and platform-specific targeting continue to reshape how B2B buyers research products and services.
Webinar Recordings
MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess
ADDITIONAL RESOURCES: Session Handout: MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess Assessment: Free Value Growth Diagnostic Most Illinois manufacturers are working hard on growth—but not all growth creates […]
Event
MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess
In this session, Next Play Marketing will unpack the 8 value drivers in the Next Play Value Multiplier™ and show Illinois manufacturers how assessing these drivers—across revenue, market authority, digital, sales, loyalty, scalability, and strategic assets—can turn everyday growth efforts into lasting company value.
Assessments
Free Value Growth Diagnostic
By completing this short assessment, you’ll see how well your current marketing and sales investments are working across the 8 value drivers that matter most to growth and valuation, and where to focus next.
Event
Supercharge Your Manufacturer Marketing Strategy – Joliet
Discover how manufacturers can stay visible, competitive, and relevant in today’s AI-driven search landscape.
Webinar Recordings
2026 GROWTH BLUEPRINT: Readiness, Realignment & Smart Marketing for Manufacturers
A high-level guide for manufacturers to spot growth barriers, align marketing and sales, and apply practical tech/AI strategies for success in 2026.
Webinar Recordings
EXPORT CREDIT INSURANCE: Maximize Export Sales and Minimize Payment Risk
This session will cover how U.S. companies can utilize credit insurance tools to sell on credit to fuel export growth while protecting their cash flow in an increasingly uncertain international trade landscape.
Webinar Recordings
OPPORTUNITY MEETS CAPABILITY: Navigating Supplier Matchmaking at the Midwest Aerospace Conference
Walk through the matchmaking process, understand how to prepare, and share tips to help you turn 1:1 meetings into long-term business wins.