2026 GROWTH BLUEPRINT: Readiness, Realignment & Smart Marketing for Manufacturers

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2026
GROWTH
BLUEPRINT.

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Alex Kelleher

akelleher@imec.org
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    Session Handout: 2026 GROWTH BLUEPRINT: Readiness, Realignment & Smart Marketing for Manufacturers

    Read: Guide to Optimizing Your Business Listings


    What will distinguish manufacturing leaders in 2026?

    Join us for a focused, actionable session designed to help you anticipate the next wave of growth challenges and opportunities. We’ll break down the critical gaps holding back scalable growth, share how to recognize when your current systems or processes are slowing you down, and reveal what real alignment between marketing, sales, and technology should look like for manufacturers.

    You’ll learn how smart, right-sized marketing and practical, approachable tools can amplify your sales team’s efforts—regardless of your starting point or resources. This session offers clear, repeatable steps you can use to begin building a sustainable growth plan, plus an invitation to explore the IMEC Growth Strategy Programs if you’re ready to dive deeper and create a tailored plan for your business.

    Presenter

    Jason Abrahams

    Founder, Next Play Marketing | Fractional CMO | Growth Strategist

    Jason Abrahams is a seasoned marketing leader with over two decades of experience helping B2B organizations drive measurable growth. As Founder of Next Play Marketing and a sought-after Fractional CMO, Jason specializes in designing scalable marketing strategies, aligning sales and marketing efforts, and empowering lean teams with modern tools and practical processes. His approach combines clarity, accountability, and real-world execution—helping lower and middle-market companies break through growth plateaus, strengthen brand positioning, and build sustainable pipelines. Jason partners with business owners, executives, and advisors to turn ambition into action and ensure every team knows its “next play.”

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