“IMEC not only helped me with website SEO optimization but also gave me the knowledge and tools to manage and improve it long after the project ended. Their support has made a lasting impact on our digital strategy.”Alma LikicMarketing Manager - PLITEK®
Company Background
PLITEK® LLC is a contract converter specializing in precision die cutting, custom film extrusion, release liner coating, and adhesive coating. With a strong emphasis on the medical device manufacturing sector, their components and finished parts serve critical applications like diagnostics, microfluidics, wound care, cardiovascular components, and more. Additionally, PLITEK® produces patented PLI-VAVL® one-way degassing valves for coffee packaging, producing over 500 million valves annually.
With more than 50 years in business, PLITEK® remains firmly rooted in Prospect Heights, Illinois, where they recently expanded into a 75,000 sq. ft. facility to support continued growth. The company employs approximately 100 team members and is actively recruiting to expand its factory workforce.
Why They Contacted IMEC
PLITEK® sought to grow its business by strengthening its digital marketing strategy. Recognizing that an improved online presence could attract new customers and showcase its advanced capabilities, PLITEK® reached out to IMEC—not just for a quick fix, but for a collaborative, long-term partnership that would guide their team toward long-term sustainable results.
Work Throughout the Years
Over the years, the partnership with IMEC has continuously evolved into a relationship that has been marked by open communication, trust, and a shared commitment to seeing PLITEK® succeed. In 2020, IMEC collaborated with PLITEK® on the “CARES Reshoring Import Substitution Program”-a program aimed to assist in identifying potential buyers and encourage those buyers to reshore manufacturing. Through this initiative, PLITEK® leveraged the IMEC Illinois Manufacturing Supply Chain Matchmaking Center, a key tool that connects manufacturers with new business opportunities and contributes to economic growth.
The bulk of the work has been completed to improve PLITEK®’s digital presence. It began with a two-phase SEO initiative that not only improved keyword rankings and visibility but also empowered PLITEK®’s marketing team with valuable knowledge and tools. Training and ongoing support became cornerstones of the relationship, transforming a project into a partnership centered around growth and shared success.
Throughout the collaboration, IMEC has provided personalized guidance, taking time to understand PLITEK®’s market, goals, and the nuances of their industry. The expertise from IMEC has allowed PLITEK® to navigate the complex landscape of digital marketing with confidence, turning challenges into growth opportunities.
A Partnership Built Over Time
Over the years, PLITEK®’s collaboration with IMEC has evolved into a trusted relationship characterized by open communication and a shared vision for success.
In 2020, IMEC partnered with PLITEK® through the CARES Reshoring Import Substitution Program, which aimed to help manufacturers identify potential buyers and encourage reshoring opportunities. Through this initiative, PLITEK® leveraged IMEC’s Illinois Manufacturing Supply Chain Matchmaking Center, a key tool that connects manufacturers with new business opportunities and contributes to economic growth.
Much of the ongoing collaboration has focused on enhancing PLITEK®’s digital presence. The partnership began with a two-phase SEO initiative that significantly improved keyword rankings and visibility. More importantly, IMEC provided hands-on training and ongoing support, enabling PLITEK®’s marketing team to take ownership of its digital strategy.
By taking the time to understand PLITEK®’s market, goals, and technical industry nuances, IMEC delivered personalized guidance that transformed marketing challenges into growth opportunities.
Where They Are Today
Today, PLITEK® is recognized as a leader in precision die cutting and converting. Thanks to its digital strategy with IMEC, approximately 80% of its leads are now highly relevant, and the company has realized impactful results, including:
- 10% in sales growth
- 100% in retained sales
- Creation of 10 new jobs
Their state-of-the-art facility not only represents physical growth but also reflects a broader commitment to sustainability, as evidenced by their bronze EcoVadis rating for environmental responsibility.
Perhaps most importantly, PLITEK®’s marketing team is now equipped to independently maintain and grow their digital presence. What began as an SEO project has developed into a partnership rooted in innovation, adaptability, and long-term success.
Looking ahead, PLITEK® is confident in its ability to generate new leads, increase brand awareness, and build upon a strong foundation—with IMEC as a continued strategic partner
