How do you listen to, interact with, and observe your customers to obtain actionable information?
How are you determining your product offerings and customer groups?
How are you building and managing customer relationships?
- Voice of the Customer (Current and Potential)
- Marketing and Sales
- Customer Segments
Profitable revenue growth is the name of the game and it is getting harder and harder. It requires a full approach to sales and marketing training and processes as well as strong insights into your customer current and future needs. We can work closely with you to help identify opportunities to diversify, evaluate markets and competitors, develop marketing plans and materials to attract new business, and train your sales team to close the deal. It’s not about more work—it’s about the right work that positions you for long-term success.
Our Customer Engagement Services:
The IMEC staff was extremely helpful in moving things forward for us. They challenged what we are undertaking internally and gave us direction to progress through improvements.
Customer Case Study
Litania Sports Group
80/20 Business Optimization Process training improves employee focus, profitability and customer value for athletic equipment manufacturer.Continue reading »
Prioritized growth strategy brings new life to Southwestern Illinois manufacturer.Continue reading »
New markets and capabilities focus of growth plan for construction steel manufacturer.Continue reading »
Strategy in a Time of Uncertainty
Co-authored by Ben Krupowicz, Executive Director of the IMEC Recognition Program and Holly Bender, […]
The 5S Game: Improve Productivity and Quality
Did you know that completing just the first "S" (Sort) of the 5S strategy may double your […]
Three Foundational Reasons Productivity Levels Vary
During this time, we need to be more alert than ever. In many cases, the demand from our work has […]
8 Critical Success Factors for Lead Generation
An effective lead generation program should be designed with 8 major factors in mind, and lead to increased sales and improved customer relationships. Download the whitepaper to learn how to properly plan a lead generation program that yields a high…Continue reading »
80/20 Business Process Optimization
Avoid the struggle of working in the business and gain a clearer understanding of your businessContinue reading »
Marketing and Sales: 10 Steps to Increased Profits
Learn the steps you can take to make your company more profitable through sales and marketing.Continue reading »