How do you listen to, interact with, and observe your customers to obtain actionable information?
How are you determining your product offerings and customer groups?
How are you building and managing customer relationships?
- Voice of the Customer (Current and Potential)
- Marketing and Sales
- Customer Segments
Profitable revenue growth is the name of the game and it is getting harder and harder. It requires a full approach to sales and marketing training and processes as well as strong insights into your customer current and future needs. We can work closely with you to help identify opportunities to diversify, evaluate markets and competitors, develop marketing plans and materials to attract new business, and train your sales team to close the deal. It’s not about more work—it’s about the right work that positions you for long-term success.
Our Customer Engagement Services:
The IMEC staff was extremely helpful in moving things forward for us. They challenged what we are undertaking internally and gave us direction to progress through improvements.
Customer Case Study
Litania Sports Group
80/20 Business Optimization Process training improves employee focus, profitability and customer value for athletic equipment manufacturer.Continue reading »
Prioritized growth strategy brings new life to Southwestern Illinois manufacturer.Continue reading »
New markets and capabilities focus of growth plan for construction steel manufacturer.Continue reading »
Caring: One Path to Improve Workplace Safety
Workers play a strong role in keeping themselves safe due to their willingness to take personal […]
What's Important for IIoT Planning (and What's Just Noise)?
This article first appeared in IndustryWeek. I do my best to stay attuned to manufacturing trends. […]
Efficiency Starts with PTP: Process, Training, People
This is an original article by Scott Rempala, President of Mighty Hook and member of IMEC's Board […]
8 Critical Success Factors for Lead Generation
An effective lead generation program should be designed with 8 major factors in mind, and lead to increased sales and improved customer relationships. Download the whitepaper to learn how to properly plan a lead generation program that yields a high…Continue reading »
80/20 Business Process Optimization
Avoid the struggle of working in the business and gain a clearer understanding of your businessContinue reading »
Marketing and Sales: 10 Steps to Increased Profits
Learn the steps you can take to make your company more profitable through sales and marketing.Continue reading »