CREATE YOUR NARRATIVE: Why Branding is The Basis of Customer Experience

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CREATE
YOUR
NARRATIVE.

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Location
Link will be provided after registration
Contact

Camryn Tunney

ctunney@imec.org
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ADDITIONAL RESOURCES


A well-defined brand is less about you – and all about your customer experience. Creating an effective brand for your manufacturing business is the process of developing and refining a long-lasting, rewarding relationship with your customers. Done well, it is an ongoing, two-way conversation about who you are, why you do what you do and how your customers will benefit.
 

In this webinar you’ll uncover methods to help you: 

  • Develop a consistent narrative for your message, your Brand Promise, the “one thing” that aligns and directs the behaviors of your entire team
  • Create your Brand Cornerstones – your value propositions and competitive advantages
  • Bring together all of the elements which define and create your customer experience across every marketing channel

Presenter

Geoffrey M. Bevington

President, Custom Direct, Inc.

As the owner of Custom Direct, Inc., Geoff has always worked to combine his passion for creativity and love of marketing to create a fulfilling career, combining his artistic impulses and pragmatic thinking to build and nurture ideas, people, and organizations.
Geoff brings more than 35 years of entrepreneurial, business-building experience in direct, traditional, and digital marketing, working with B2B and B2C marketers as diverse as Nepsa Solutions, Carlson Energy, Cole-Parmer Instrument Company, ABUS North America, Edsal
Manufacturing, Discover Network, and Walgreens Beauty, to name a few..

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