SHARE YOUR MESSAGE: Manufacturers Build Trust and Convert Buyers with Content Marketing

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Location
Link will be provided after registration
Contact

Camryn Tunney

ctunney@imec.org
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ADDITIONAL RESOURCES


The stakes are high when it comes to technical purchases, which is why meticulous technical buyers research longer, consume more content, and have a longer buyer’s journey. In this session you’ll learn how to turn your brand into a trusted resource through content marketing.

Key Takeaways:

  • Framework for creating differentiated messaging.
  • Where to meet your buyers and share your message
  • How to position salespeople as trusted advisors
  • 5 things you can do to get started with content marketing.

Presenter

Wendy Covey

CEO, TREW Marketing

Wendy Covey is CEO of a successful technical marketing agency, author, podcast host...and she holds a Texas fishing record. Through her company, TREW Marketing, Wendy has helped hundreds of engineering and technical companies become trusted advisors, grow sales pipelines, and increase market share through content marketing. Wendy’s book, Content Marketing, Engineered (and her podcast of the same name), helps technical marketers looking to adopt or improve their content marketing programs. Wendy gained national recognition when she was named one of WSJ’s 10 Most Innovative Entrepreneurs in America.

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