ADDITIONAL RESOURCES
- Session Handout: SHARE YOUR MESSAGE: Manufacturers Build Trust and Convert Buyers with Content Marketing
The stakes are high when it comes to technical purchases, which is why meticulous technical buyers research longer, consume more content, and have a longer buyer’s journey. In this session you’ll learn how to turn your brand into a trusted resource through content marketing.
Key Takeaways:
- Framework for creating differentiated messaging.
- Where to meet your buyers and share your message
- How to position salespeople as trusted advisors
- 5 things you can do to get started with content marketing.