Global competition, OEM pricing, delivery and quality demands, and other threats to a profitable market position require more strategic marketing plans that focus on the right products and services reaching the right customers in the right way at the right time. Without planning, success can be a result of luck.
Marketing is a growth investment when it is planned and organized based upon solid research, is customer focused, and is implemented and evaluated consistently. IMEC provides the experience, resources and structure companies need to develop a practical plan that can meet your needs.
