About:
As the Director of Marketing for IMEC, I will lead the strategic marketing efforts aimed at driving growth, visibility, and impact for the organization. With over a decade of experience in marketing and communications, I am responsible for overseeing the comprehensive marketing strategy, including brand management, digital transformation, and stakeholder engagement for IMEC.
My leadership focuses on fostering innovation in marketing practices, ensuring alignment with organizational goals, and guiding the IMEC brand narrative to elevate its presence in the manufacturing sector. My expertise in digital marketing, strategic planning, and cross-functional team leadership has enabled IMEC to strengthen partnerships and expand outreach initiatives that support the continuous improvement of Illinois manufacturers.
Throughout my career, I have been committed to empowering teams, fostering collaboration, and creating innovative marketing solutions. I have a proven ability to navigate complex challenges, combined with a passion for the manufacturing industry, making me a key driver of the mission of IMEC to help organizations succeed in a globally competitive market.
I earned a bachelor’s degree from Beloit College and am known for dedication to advancing opportunities for women in manufacturing and marketing leadership.
Expertise
- Project Management
- Marketing & Communications
- Strategic Planning and Tactical Implementation
- Content Planning and Mapping
- Public Relations
- Analytics Reporting
Specialized Skills
- Six Sigma Green Belt
- Certificate in: Change Management; Business Development and Customer Relationship Management; Search Engine Optimization from Rasmussen College
- Bachelor of Arts from Beloit College
Results
- Serving as the first marketing manager for a third-generation manufacturer, I used this company’s growth goals to drive the strategic marketing and communication plan. I grew the company’s awareness by creating a PR and content plan that resulted in the company being recognized within the plastics industry 26 times in less than 15 months. This recognition led to increased sales activities by attracting new customers and initiating more business from existing customers. My role was instrumental in developing an integrated marketing tool for lead generation and sales tracking to support the sales team. Leveraging technology, Google Ads, and a tracking system-generated (on average) 40 vetted leads per month, increased the number of quoting opportunities, and led to winning three new target customers.
- I successfully project managed and completed hundreds of projects on time and under budget including website launches, social media marketing campaigns, digital and print collateral, and educational events during my tenure with a marketing and business development company in Northern Illinois. I created a standardized project management system for this company. By organizing and streamlining this process, the team increased their capacity to take on more work for their clients. The company was able to produce more on time, on budget deliverables creating more growth in their clients’ businesses.
