Amy FitzgeraldMarketing Manager

“Nothing is more exciting than working with a variety of industry experts on a daily basis. Being able to leverage their experience for the enhancement of IMEC’s offerings is truly refreshing.”

Contact Information:

Bradley University
1501 W. Bradley Avenue
404 Jobst Hall
Peoria, IL 61625

Phone: 309-677-2977
Fax: 309-677-3289
Email: afitzgerald(at)imec.org

Responsibilities:

As the Marketing Manager, I am responsible for lead generation, brand management, market research, and event planning. I support and implement broad marketing strategies to increase market penetration to ensure IMEC is effectively positioned with existing clients, manufacturing prospects, funding stakeholders and legislators, and affiliates.

Utilizing HTML email communications, web and social media marketing, and print campaigns to promote IMEC services I’m always focused on the many ways to reach our target market. As part of the outreach strategy, I also manage our complete even program including the development of graphic communications and literature for all public training events, on-site client engagements, and partner even promotion.

Qualifications:

  • NIST – MEP Unsung Hero of the Year Award Winner
  • Organizing Committee Member for Downstate Occupational Safety & Health Day Conference
  • Bachelor’s of Science in Marketing from Bradley University
  • Master of Science in Industrial Management from Northern Illinois University
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Rob McCann IMECAmanda Hawley IMEC