Webinar Recordings
BEYOND GENERIC AI: Building a “Brand Brain” to Power Manufacturing Growth
ADDITIONAL RESOURCES: Session Handout: BEYOND GENERIC AI: Building a “Brand Brain” to Power Manufacturing Growth Slide Deck Webinar Recording: MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess Upcoming Webinar: […]
Webinar Recordings
Manufacturing Growth: SEO, GEO & Digital Advertising Strategies That Drive Leads
ADDITIONAL RESOURCES: Session Handout: Manufacturing Growth: SEO, GEO & Digital Advertising Strategies That Drive Leads The way manufacturers generate leads online is rapidly evolving. Traditional SEO is now only one […]
Event
LOOKING TO 2027: Growth Trends Manufacturing Leaders Should Build Into Their Next 3 Year Plan
Explore the growth trends, emerging technologies, and value drivers manufacturers should be building into their 2027–2029 roadmap—using an 8 driver value framework—to maximize performance today and enterprise value tomorrow.
Event
BEYOND GENERIC AI: Building a “Brand Brain” to Power Manufacturing Growth
Discover how building a customized “Brand Brain”—grounded in your own customers, offerings, and value drivers—enables manufacturers to leverage AI in ways that support growth, improve execution, and drive measurable business value without becoming another shiny object.
Webinar Recordings
SPURRING MANUFACTURING SUCCESS: State Programs for Manufacturing Innovation and Productivity
ADDITIONAL RESOURCES: Session Handout: SPURRING MANUFACTURING SUCCESS: State Programs for Manufacturing Innovation and Productivity Illinois is investing in manufacturers like you. The question is, are you taking full advantage of […]
Event
Manufacturing Growth: SEO, GEO & Digital Advertising Strategies That Drive Leads
The way manufacturers generate leads online is rapidly evolving. Traditional SEO is now only one piece to a larger puzzle as AI-driven search experiences, zero-click results, paid digital advertising, and platform-specific targeting continue to reshape how B2B buyers research products and services.
Webinar Recordings
MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess
ADDITIONAL RESOURCES: Session Handout: MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess Assessment: Free Value Growth Diagnostic Most Illinois manufacturers are working hard on growth—but not all growth creates […]
Event
MAXIMIZING COMPANY VALUE: 8 Drivers Every Manufacturer Should Assess
In this session, Next Play Marketing will unpack the 8 value drivers in the Next Play Value Multiplier™ and show Illinois manufacturers how assessing these drivers—across revenue, market authority, digital, sales, loyalty, scalability, and strategic assets—can turn everyday growth efforts into lasting company value.
Event
SPURRING MANUFACTURING SUCCESS: State Programs for Manufacturing Innovation and Productivity
Join us for this webinar featuring Director Kristin Richards of the Illinois Department of Commerce and Economic Opportunity (DCEO), who will share insight into the state’s strategy and commitment to supporting manufacturers through these initiatives.
Event
Growing Manufacturing in 2026
Join manufacturing resource providers, tax professionals, and SBA lenders for a panel discussion about the new federal tax policies and SBA financial resources that are designed to turbocharge manufacturing in 2026.