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DTSTART;TZID=America/Chicago:20260915T113000
DTEND;TZID=America/Chicago:20260915T123000
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CREATED:20260616T212701Z
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UID:15936-1789471800-1789475400@www.imec.org
SUMMARY:Manufacturing Growth: SEO\, GEO & Digital Advertising Strategies That Drive Leads
DESCRIPTION:The way manufacturers generate leads online is rapidly evolving. Traditional SEO is now only one piece to a larger puzzle as AI-driven search experiences\, zero-click results\, paid digital advertising\, and platform-specific targeting continue to reshape how B2B buyers research products and services. Manufacturers must now understand how to position their brands across search engines\, AI-generated results\, Google advertising platforms\, and professional networks like LinkedIn to stay competitive. \nIn this session\, McD Digital will explore practical strategies Illinois manufacturers can use to strengthen lead generation through a digital marketing approach that combines SEO\, Generative Engine Optimization (GEO)\, Google Demand Gen and Display advertising\, Pay Per Click (PPC) campaigns\, and LinkedIn marketing. Attendees will learn how they can adapt their technical SEO\, content\, and advertising strategies to better connect with engineers\, procurement teams\, operations leaders\, and B2B decision-makers throughout the buying journey. \nLearning Objectives: \n\nUnderstand how search behavior is changing with AI-powered search tools and Google AI Overviews.\nLearn about the relationship between traditional SEO\, GEO\, and paid digital advertising strategies.\nExplore how manufacturers can adapt SEO and GEO content for B2B industrial audiences.\nIdentify current trends in Google Search\, Google Display Demand Gen campaigns\, and LinkedIn advertising.\nLearn how to create content and advertising campaigns that build visibility\, trust\, and leads.\nUnderstand how manufacturers can balance organic search visibility with paid advertising to improve long-term marketing performance.\n\n  \nTo ensure a secure experience for all participants\, please log in using your own Zoom account with a username and password. Any Zoom account type is acceptable. When joining\, make sure to use your registered first and last name so we can verify your attendance. Please note: Call-in access is not allowed for this session. \n  \n*Event details are subject to change. \n*Upon registration\, you will receive a confirmation email. If you do not receive it\, please check your spam or junk folder*
URL:https://www.imec.org/event/manufacturing-growth-seo-geo-digital-advertising-strategies-that-drive-leads/
CATEGORIES:Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261001T073000
DTEND;TZID=America/Chicago:20261001T143000
DTSTAMP:20260624T185351Z
CREATED:20260624T184244Z
LAST-MODIFIED:20260624T185351Z
UID:16095-1790839800-1790865000@www.imec.org
SUMMARY:Fifth Annual Workforce Summit
DESCRIPTION:Join us for our fifth annual Workforce Summit featuring national speakers and local employer panel discussions. The Summit will cover topics on current issues that stakeholders and employers are facing in today’s workforce environment.  \nRepresentatives from education\, employment\, government\, healthcare\, and manufacturing are encouraged to attend.  \nVIEW THE SUMMIT AGENDA \nView Directions to the Summit at JALC \nWorkforce Summit Sponsorship Opportunities
URL:https://www.imec.org/event/fifth-annual-workforce-summit/
LOCATION:John A. Logan College – Conference Center\, 700 Logan College Rd\, Carterville\, IL\, 62918
CATEGORIES:In-Person Events,Partner Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20261002
DTEND;VALUE=DATE:20261010
DTSTAMP:20260420T135929Z
CREATED:20240913T014331Z
LAST-MODIFIED:20260420T135929Z
UID:3371-1790899200-1791590399@www.imec.org
SUMMARY:SAVE THE DATE: 2026 Makers on the Move Bus Tour
DESCRIPTION:What is Makers on the Move?\n\nDesigned to showcase modern manufacturing which is high-tech\, clean\, diverse\, and sustainable\, the Makers on the Move bus will visit manufacturing facilities\, colleges\, and high schools across the state to highlight the innovative manufacturing sector and amazing job opportunities that are available today. \nWhere Are We Going?\n\nEVERYWHERE.  Okay\, maybe not… but on Friday\, October 2nd the Illinois Manufacturers’ Association and IMEC will be embarking on a seven day “Makers on the Move” bus tour across Illinois to celebrate Manufacturing Month.  Join us for a stop or take a picture of the bus while we are enjoying the country (and city) views of our great state!  Event details and stops are available at www.makersonthemove.org.
URL:https://www.imec.org/event/makers-on-the-move-bus-tour-2026/
LOCATION:Various Stops in Illinois
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.imec.org/wp-content/uploads/2024/12/MOTM-Website-Bus-HeaderImage-01-1-scaled-1.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261013T130000
DTEND;TZID=America/Chicago:20261013T140000
DTSTAMP:20260612T140613Z
CREATED:20251212T002136Z
LAST-MODIFIED:20260612T140613Z
UID:10260-1791896400-1791900000@www.imec.org
SUMMARY:MANAGE PEOPLE EFFECTIVELY: TWI Job Relations for Leaders
DESCRIPTION:Strong leaders know that results come through people\, but guiding a team isn’t always easy. The Training Within Industry (TWI) Job Relations program equips supervisors with proven methods to build trust\, strengthen communication\, and address workplace issues before they become bigger problems. \nJoin us for an upcoming webinar to learn how Job Relations can help you create stronger relationships with employees and a more productive work environment. \nWe’ll cover: \n\nThe 4 foundational leadership behaviors that build trust and accountability\nHow to recognize and maximize each employee’s individual strengths\nPractical ways to give feedback\, share credit\, and communicate change effectively\nA step-by-step process for handling employee problems with fairness and consistency\n\nWhether you’re a new supervisor or an experienced leader\, this session will give you actionable tools to improve team morale\, reduce conflict\, and drive results through people. \n  \nTo ensure a secure experience for all participants\, please log in using your own Zoom account with a username and password. Any Zoom account type is acceptable. When joining\, make sure to use your registered first and last name so we can verify your attendance. Please note: Call-in access is not allowed for this session. \n  \n*Event details are subject to change. \n*Upon registration\, you will receive a confirmation email. If you do not receive it\, please check your spam or junk folder*
URL:https://www.imec.org/event/manage-people-effectively-twi-job-relations-for-leaders/
LOCATION:Zoom Details to Follow
CATEGORIES:Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261103T113000
DTEND;TZID=America/Chicago:20261103T123000
DTSTAMP:20260612T140642Z
CREATED:20251221T031338Z
LAST-MODIFIED:20260612T140642Z
UID:10216-1793705400-1793709000@www.imec.org
SUMMARY:PRACTICE MAKES IMPROVEMENT: Why Kata Matters at Every Level in Your Organization
DESCRIPTION:Successful organizations don’t just solve problems\, they build a culture of problem solvers. Kata is the structured\, repeatable approach that helps leaders and teams practice daily improvement\, align actions with organizational goals\, and sustain results over time. \nIn this webinar\, you’ll discover why Kata is a mindset and method that drives continuous improvement from the front line to executive leadership. \nYou’ll learn how Kata helps teams: \n\nBreak down complex challenges into manageable steps\nPractice problem-solving as a daily discipline\nEngage employees at every level in improvement efforts\nCreate a consistent framework for sustaining long-term results\n\nWhether you’re just beginning your Kata journey or looking to strengthen existing practices\, this session will provide clear insights into how problem-solving Kata can transform operations across your organization. \n  \nTo ensure a secure experience for all participants\, please log in using your own Zoom account with a username and password. Any Zoom account type is acceptable. When joining\, make sure to use your registered first and last name so we can verify your attendance. Please note: Call-in access is not allowed for this session. \n  \n*Event details are subject to change. \n*Upon registration\, you will receive a confirmation email. If you do not receive it\, please check your spam or junk folder*
URL:https://www.imec.org/event/practice-makes-improvement-why-kata-matters-at-every-level-in-your-organization/
LOCATION:Zoom Details to Follow
CATEGORIES:Webinars
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