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Selling in a Virtual World with IMEC and VIA

August 28, 2020 @ 11:30 am - 1:00 pm


Sales professionals and leaders now find the tried and true methods on which they’ve relied to win deals has shifted dramatically and quickly. Skills more traditionally reserved for inside sales professionals are now needed by all, as Zoom meetings replace the sales visit, dinners, and trade shows. Likewise, customer expectations, availability, and decision-making have and will change the sales process for the foreseeable future.

Identifying and getting in front of new customers becomes a greater challenge when limited access to physical doors become virtual doorways. Digital data availability and transparency is accelerating client expectations pre-meeting and raising the bar for how a sales rep adds value during video meetings. Sales complexity rises and customer experiences may be impacted if your sales process, engagement and retention systems, and marketing content do not align with your sales reps video sales aptitude. Lengthening sales cycles require solid technology knowledge, strong engagement processes and enhanced follow-up techniques.

Join Rob Newbold, Client Engagement Manager and sales leader for IMEC, as he shares insights from conversations with manufacturing industry leaders across the state on what they are doing to Sell in a Virtual World.


Contact Name: Trish Overturf  |  Valley Industrial Association

Contact Phone: (630) 892-4228

Contact Email: trishoverturf@viaassn.org


August 28, 2020
11:30 am - 1:00 pm
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