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REVIEW YOUR APPROACH: A High Level Marketing Strategy for your Company

May 25, 2021 @ 8:00 am - 9:00 am

CLICK TO VIEW THE WEBINAR RECORDING  |  REVIEW YOUR APPROACH: A High Level Marketing Strategy for your Company


Option 1: Request IBIS World Industry Market Report

  • Industry market research reports, statistics, analysis, data, and trends
  • Expert industry market research to help you make better business decisions, faster.
  • To request a report, contact Emily Lee at elee@imec.org

Option 2: Marketing Plan Conversation

  • Let IMEC be your host for a 1-on-1 brainstorm session about your reinforcing your marketing foundation to increase client engagement.
  • Contact Emily Lee at elee@imec.org to start the conversation.


Take a step back to look at your overall marketing strategy.

Before developing a comprehensive marketing strategy, a company must know who is their target customer. Armed with that knowledge, you can avoid a disjointed use of marketing techniques and instead create a thorough sales and marketing plan to retain existing customers and recruit new buyers.

This session highlights the nuts and bolts that will allow you to be more intentional, strategic and ultimately resonate with the type of companies that are the most beneficial with which to do business.  You will also learn from 2 Illinois manufacturers, F.N. Smith and Advantage Components, Inc / ACI Wires, on how a focused marketing strategy has increased their sales and overall marketplace presence.

Topics addressed include:

  • Identify which companies or industries are best suited for your capabilities
  • Determine the characteristics or firmographics of those ideal prospect companies.
  • Identify prospect specific challenges and pains
  • Use this information to create an integrated marketing program


Unable to attend the live session?  A recording of the panel discussion will be available for download at the IMEC Coronavirus: Update page.

Cost: FREE! 

Contact Name: Emily Lee

Contact Phone: 608-445-4905

Contact Emailelee@imec.org


May 25, 2021
8:00 am - 9:00 am
Event Categories:
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Webinar link will be provided after registration
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