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Pricing in a Crisis Webinar

May 13, 2020 @ 11:30 am - 12:15 pm

Learn how to leverage price as a value driver when market dynamics and competitive behavior are changing. 

As the biggest value lever a company can pull, price actions – both increases and decreases – can be a complement to traditional cost-cutting measures while delivering more to the bottom line. 

Learn about the fundamentals of B2C and B2B pricing and key concepts for pricing in the current environment.


Webinar Download: Pricing in a Crisis

SPECIAL OFFER: 30 Minute Pricing Brainstorm

Use this quick brainstorm session to take a look at your current pricing strategy, conduct a quick 80/20 of your pricing and products, or discuss customer growth or expansion ideas.  Contact Emily Lee at elee@imec.org to get started.

Additional Webinar Resources: Pricing in a Crisis


Presented in partnership by:

Presented with support from:


Cost: FREE – limited to 50 participants.  A recording of the webinar will be available for download at the IMEC Coronavirus: Update page.

Sponsor: IMEC

Presenter: Ben Hess, Strategic Resources & David Hess, Strategic Resources

Contact Name: Emily Lee

Contact Phone: 608-445-4905

Contact Email: elee@imec.or


May 13, 2020
11:30 am - 12:15 pm
Event Categories:
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Webinar link will be provided after registration
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