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KEEP IT SIMPLE: Marketing Automation for Manufacturers Virtual Lunch and Learn

April 27 @ 11:30 am - 12:30 pm



Save time, money, and effort while still engaging your customers.

Marketing Automation can catapult companies over existing competitors by allowing them to interact with their potential customers quicker and more efficiently across numerous methods of communication. Regardless of the size of the business or focus of what the company provides, marketing automation allows large or small companies the ability to engage leads to drive them to convert the sale.

In this lunch and learn, Chris Vargas, President of CICOR Marketing will explain marketing automation and its impact on sales channels for companies. Join us to learn the various components of marketing automation and how to gain a key advantage in your marketing strategy.


  • Introduction
  • Benefits of Marketing Automation to a business
  • Key Automation Components
    • CRM / Contact Management
    • Email Marketing
    • Landing Page Tracking
    • Contact Engagement
    • Automation Tactics
    • Analytics
  • How to implement a Marketing Automation solution.
  • Q&A and Open Discussion

About the Presenter

Chris Vargas, MBA. President CICOR Marketing, Inc.

Chris Vargas has worked in the marketing sector since 1997 after his service with the US Navy.  As a Veteran he is also a digital marketing veteran that focuses on the quality of work provided to their company clients.  His goal is to focus on the client success and helping understand the marketing aspects to get there.

For over 25 years he has helped clients incorporate marketing that aligns with business goals through revenue growth, products sales, and online success.


Presented in Partnership With:



Contact Name: Kristy Johns
Contact Emailkjohns@imec.org 


April 27
11:30 am - 12:30 pm
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Webinar link will be provided after registration + Google Map
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