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Using Google AdWords to Boost Your Business

August 27 @ 9:00 am - 3:00 pm

Mark your calendars for this business improvement session, focused on how the use of Google AdWords can increase awareness of your business.

Simple Machines Marketing will facilitate the training.

Google Ads For Business: An Introduction

Attendees will be introduced to how to make a smart investment in their business using online marketing and Google advertising. Key takeaways include:

  • How to determine if Google advertising is right for your business
  • How to set up your Google account
  • How to navigate key features to successfully launch your first campaign

Google Ads: Beyond the Basics

If you’re already advertising online with Google Ads, this session will help you improve your current efforts. Attendees will receive:

  • Insights to understanding ad campaign performance
  • Tips on how to use additional advertising types like display, shopping, and video
  • Advice about additional Google advertising tools

Agenda

9am to 11:30am  – Google Ads For Business: An Introduction

11:30am to 1:00pm  –  Networking lunch (provided)

1:00pm to 3:00pm  – Google Ads: Beyond the Basics

 

About the Presenter

Jill Wilson is the president of Simple Machines Marketing and is a business leader who is curious about understanding how people make decisions. With 10+ years’ experience in marketing and communications she has worked exclusively with small businesses and service-based organizations, helping them effectively communicate their market position and differentiators, and develop go-to-market plans that get desired growth results.

Jill regularly speaks about marketing, sales, and technology at Vistage International, regional chambers of commerce, and was recently featured in HubSpot’s Agency Unfiltered web series.

In her free time, Jill serves as secretary for the Gateway for Cancer Research Foundation Associates Board, and volunteers with Bunker Labs, a national non-profit helping veterans, active military, and their spouses start and grow businesses. She is an Ironwoman in training, and enjoys cooking, reading, and watching Cubs baseball.

 

Presented in partnership by the Small Business Development Center at Southern Illinois University, Simple Machines Marketing and IMEC.

 

Cost: FREE!  Workshop materials and lunch provided courtesy of the Small Business Development Center at Southern Illinois University.

Contact Name: Emily Lee

Contact Phone: 309-677-4633

Contact Email: elee@imec.org

Details

Date:
August 27
Time:
9:00 am - 3:00 pm
Event Categories:
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Venue

Dunn-Richmond Economic Development Center
1740 Innovation Dr.
Carbondale, IL 62903
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