WEBINAR DOWNLOAD: Establish Competitive Advantage: Transform for the Age of the Customer

In the times we find ourselves, Customer Experience is proving to be the only “truly durable competitive advantage”. Organizations that have a clear, simple customer experience (CX) strategy with everyone in their ecosystem delivering on that experience are outperforming organizations where large chunks of the customer experience are left to chance. This session will highlight three steps companies can take to begin delivering loyalty-building customer experiences:

• Creating a Simple CX Strategy that Everyone Can Follow
• Making the Shift from “Inside Out” to “Outside In” Thinking
• Mapping Your Customer’s Journey

The workshop will include stories about Customer Experience research and transformation from B2B and manufacturing organizations.

SPECIAL OFFER: Customer Experience Conversation

• Let IMEC be your host for a 1-on-1 conversation about your customer experience strategy.
• To start the conversation, contact Emily Lee at elee@imec.org.

ADDITIONAL RESOURCES: Establish Competitive Advantage: Transform for the Age of the Customer

• Presentation Slides: Transform for the Age of the Customer
• Webinar Download: Where Do You Start When Your Marketing Foundation Has Cracks?
• Going Beyond Customer Satisfaction: Measuring Customer Loyalty

Presented in partnership with:

Presented with support from: