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Defend Your Corporate Reputation 2-Day Workshop

November 14, 2018 @ 7:30 am

November 14  |  7:30am – 7:00pm & November 15  |  7:30am – 2:00pm

A corporation’s control of its brand has diminished in the wake of a decentralized consumer environment. What remains true is that a company has ultimate control over its approach to addressing a crisis.

Join us for our inaugural crisis communications event as we explore the intensification of reputation management amidst fake news and social media. This event will address the keys to a proper legal, PR, and HR response. Topics to be discussed include:

  • The power shift spearheaded by online reviews
  • Mitigating a fake news attack
  • Threats to customer trust
  • Internal collaboration and its foundation to crisis response
  • Addressing a crisis from a legal perspective


Who Should Attend

Defend Your Corporate Reputation is designed for manufacturing professionals tasked with safeguarding a company’s brand. This includes decision makers in the following departments:

  • Legal
  • Communications
  • Corporate Affairs
  • Marketing
  • HR
  • Risk


Session Topics

  • Fake or Fact?  From Disruption to Disinformation
  • Don’t Let the External Crisis Create an Internal Crisis
  • Case Study: Deciding When to Dive In
  • Case Study: Navigating a PR Disaster
  • Ignite Sessions: Perspectives on Crisis Management
  • Threats to Customer Trust
  • Crisis Management in the New World
  • Case Study: Differentiating Your Brand for Internal & Financial Success
  • Understanding the Cyber Risk to Your Brand
  • Risk Management and Reputation


Cost:  MAPI Member: $1,395; Non-member: $1,595.  Reigstration includes: over 10 hours of educational sessions,; breakfast, lunch, and all-day beverage service on both meeting days; welcome reception on November 13; networking reception on November 14; access to the meeting presentations following the event.  Learn more about joining the Manufacturers Alliance for Productivity and Innovation (MAPI), the Manufacturing Leadership Network.

Registration Deadline: October 26, 2018 (online)

Sponsors: MAPI, IMEC

Presenters: Jeannette Keton, CEO, Palladin Inc.; Roger Schrum, Corporate Vice President, Investor Relations and Corporate Affairs, Sonoco Products Company; Joseph D. Jean, Partner, and Amanda G. Halter, Partner, Pillsbury; Keith Viggers, Division Human Resources Manager, Graco Inc.

Contact Name: MAPI

Contact Email: https://mapicorporatecrisis.com/contact/


November 14, 2018
7:30 am
Event Categories:
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Loews Chicago O’Hare Hotel
5300 N. River Rd
Rosemont, IL 60018
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