After launching a series of new products that were developed in-house, Image Industries wanted to showcase its new offerings and its product development expertise. That exposed the need for a new marketing strategy, one that included a strong online presence.
IMEC helped Image Industries establish top-line growth goals and develop strategies for promoting new products and services, including the use of new online and social media tools. Working with Volume Nine—an internet marketing firm skilled in search engine optimization (SEO), social media marketing, blog management and influencer outreach—Image Industries created a mobile-friendly site with easy access to key information. Training on SEO, mobile site development and social media marketing helped employees learn how to enhance the company’s image and maintain their assets online. The next phase of the project will include website improvements, training and selling strategies.
- Organic traffic to website increased
- Keyword rankings on Google increased
- Number of website visitors converting into leads & sales increased
- Referral traffic from social media platforms increased
“IMEC understands the value of internet marketing for an industrial company and the value learning those skills can bring to the company. If you’re interested in expanding your knowledge base and empowering your employees to help your company grow, IMEC is here to help you.”
– Richard Lesher, Senior Account Manager for Volume Nine