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Product development involves developing and testing prototypes, selecting and acquiring new materials, enhancing your industrial design capabilities and reducing the steps in the manufacturing process. The goal is to improve the likelihood for new product success.
New Product Development
Most new product failures are the result of either a failure to do or poor execution of the up front marketing homework, not a failure of the technology. This focus area covers the issues surrounding the market homework a company needs to do to support a systematic product development process. Decisions about what products and services (or combinations) that a company will sell are obviously crucial to the business. Key concepts addressed include idea evaluation, assessing market feasibility, the business case for a new product, product planning, market launch, product development processes, and product portfolio management.
Working with IMEC
IMEC works with manufacturers and uses state-of-the-art technology to enhance their current products and to develop new products. Our experienced manufacturing specialists can help your company with a systematic product development strategy.
IMEC implements low-cost solutions that address the particular product development needs of small manufacturers in the following areas:
• Initial Feasibility Study
• Product Design
• Patent Search
• Market Analysis and Marketing Plan
• Prototype Construction/Rapid Prototype
• Strength Analysis/Finite Element Analysis
• Material Analysis/Selection
• System Simulation
• Environmental/Product Testing
• Design Verification
• Design for Manufacture
• Reverse Engineering
• Manufacturing Equipment Selection
• Tooling Design
• Automation Development/Selection
• Product Cost Reduction/Value Analysis
• Concurrent Engineering
Benefits of New Product Development
Improve Speed to Market
Clearly defined gates with specific deliverables mean faster decision-making, common priorities, sharp and stable product definition, fewer mistakes and less rework.
Increase Flexibility
Every project is unique, and IMEC’s services can be tailored to meet the needs of each project. Sensible project detours are possible but are taken with full awareness of the risks involved.
Manage Risk
Resource commitments are broken down into a series if increments, namely stages. Each stage costs more than the previous, allowing for ramping of the spending curve, while reducing uncertainty and risk.
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Business Strategy Info Center
Business Strategy Services |