“Explosive growth isn’t just for America’s largest companies,” says Eureka! Ranch founder Doug Hall, former Master Marketing Inventor for Procter & Gamble. “Smaller businesses – particularly manufacturers – can leverage processes and methodology that up until now have only been accessible by large corporations.” We show them how.

The IMEC/Eureka! approach includes a one-day “Idea Engineering” session in which manufacturing employees are led through a disciplined process for generating ideas on how to grow the company. These ideas can be as simple as changing the parameters of a product design, to more complex decisions such as entering new markets. The ideas are then benchmarked against 50 success factors and scientifically tested to evaluate how obvious and self evident they are to potential customers. This evaluation system, dubbed "Merwyn", has an 88% reliability in forecasting probability that the idea will be successful. IMEC Growth Coaches advise companies on how to implement their idea(s) and accelerate them to market.

“Eureka! Winning Ways is a powerful solution for Illinois manufacturers who need to create new value streams, differentiate their products, and enter new markets,” said Steve Barnhart, a certified Growth Coach who is championing the program for IMEC. Call Barnhart at 309-830-6869 for more information.

The IMEC-Eureka! Ranch partnership is focused on helping companies generate ideas for:.

1) Creating more effective marketing messages.
2) Capturing new customers or markets.
3) Generating ideas for new or improved products, services or business models.