Archives for the ‘Marketing & Sales’ Category

This Market Intelligence Tool Can Save Your Business

Written by Jim Dunbar, IMEC Marketing Coordinator

How much to do you know about your current market position? How are you gaining knowledge about the marketplace to launch a new product? What about expanding your current product line into a new market?   Maybe you even want to diversify into several new markets.  There are numerous reasons you should know your current and future marketplaces and they are enormously beneficial to the health and growth of your business.

Market Monitoring – As Easy as 1, 2, 3…4

Market Monitoring

Written by April Glosser, Thrive Market Intelligence

Effective Market Monitoring can provide early warning of threats, advance notification of opportunities and deliver a significant advantage over your competitors.

Here is a quick 4-step process to begin Market Monitoring in it’s simplest form:

Is your company’s market position helping you flourish or flounder?

Market PositionGlobal competition, OEM pricing, delivery and quality demands, and other threats to a profitable market position require more strategic marketing plans that focus on the right products and services reaching the right customers in the right way at the right time. Without planning, success can be a result of luck.

Companies need to have a balanced distribution of profitable customers, products and sales methods focused on value to the customer, and a position in the marketplace that supports their strategic plan.