How today’s manufacturers are positioned to develop new products and services that meet customers’ needs faster than the competition.
The NGM Study found that four out of five manufacturers recognize the importance of customer-focused innovation. For world class innovation, however, manufacturers need to do more than recognize its importance. One area of focus was the innovation strategies and practices currently implemented by American manufacturers.
Overall, manufacturers reported their progress toward world-class customer-focused innovation has remained largely unchanged from 2009. Most manufacturers are succeeding in identifying talent and implementing talent-development strategies, but other areas of their innovation strategy need improvement.