Belleville & Evansville, Illinois - Manufacturer of component parts for leading OEMs in HVAC, white goods, fireplace and barbeque markets and full-service supplier of Ice Maid® equipment and supplies to the packaged ice industry
After losing two of its largest customers to off-shoring in 2004, times only got tougher for Roesch. Continued downward pressure on sales, increased material costs and reduced shop-floor productivity had the 95-year-old company struggling to define its identity and its future.
To create a prioritized strategy for growth, IMEC conducted a detailed assessment that included interviews with Roesch’s key customers, suppliers and employees, then put together a comprehensive plan to help the company execute improvements in everything from raw material ordering, equipment set-up and tooling to competitive messaging, sales planning and workforce training. These changes are helping Roesch eliminate unnecessary operating steps, take costs out of its processes, reach more prospects and offer customers more competitive pricing. For the Ice Maid business line, IMEC helped Roesch develop and implement a comprehensive marketing strategy that included a professional catalog, interactive website with 24/7 online ordering, targeted print and electronic mailings, and market segmentation plans.